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Bank of America Online Banking: A Critical Evaluation

January 19th, 2010 by bstefans | Filed under Uncategorized

This obviously has nothing to do with electronic writing or digital poetics, but I do see it as a contribution to “software studies,” and want to spread the word about my little online protest.

Bank of America Online Banking: A Critical Evaluation provides a detailed, easy-to-read critical evaluation of Bank of America Online Banking. It argues that the great portion of the bank’s revenue accrued through overdraft fees is often the result of the deceptive and confusing nature of the online banking site.

The average citizen has no choice but to rely on debit and credit cards for many transactions, which are impossible to track on paper due to the ubiquity of virtual transactions. The BoA online banking center, despite its fluffy tutorials and FAQs, does not make this task easier, but rather conceals the increasingly complex nature of virtual transactions.

This analysis, while informal, integrates the new fields of software studies and data visualization with perennial complaints about the abuses of the banking industry. It argues for a complete transformation in how online (and other forms of virtual) banking is conducted rather than the cosmetic policy changes of recent years.

Contents:

Introduction
Chapters
1. “Perhaps I am not good enough”—the new guilt paradigm
2. The Clarity Statement
3. The InfoCenter
4. The search function in the banking center
5. “Cascading” and “cascade” in the search results?
6. Where are the pending checks?
7. Important information about funds is spread across several pages
8. The criminalization of the U.S. citizen
9. Reviews of online banking sites are extensions of public relations
10. Conclusions

Appendix I: Screen Captures from Bank of America websites

Appendix II: “The Card Game: Overspending on Debit Cards Is a Boon for Banks”

Appendix III: “5 Sneaky Overdraft Traps”

Appendix IV: Escalating a Complaint and the Executive Email Carpet Bomb

Appendix V: Final Chat Session with Bank of America Customer Service

Endnotes

Note:
This post is a section of Bank of America Online Banking: A Critical Evaluation. This essay is also available as a book which can be downloaded for free at Lulu (where an inexpensive, not-priced-for-profit print edition can also be purchased) and at Scribd. The table of contents for the blog version of this essay can be seen in its entirety here.

This is Insane
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1 Response to “Bank of America Online Banking: A Critical Evaluation”.

  1. critical evaluation good

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